WE-Talk
Promoting Positive Masculinity & Preventing Gender-Based Violence
About WE-Talk
The WE-Talk Project seeks to reduce gender-based violence (GBV) in Jamaica by addressing the harmful social norms that affect women, girls, boys, and other vulnerable groups. Partnering with WMW Jamaica, the project engages men and adolescent boys as key partners in building a more equitable and peaceful society.
Project Outcomes
- 1.Increase awareness among men and adolescent boys about harmful norms, myths, and practices that contribute to GBV.
- 2.Strengthen the role of male influencers and youth leaders in promoting respect, equality, and positive gender norms.
- 3.Build the capacity of civil society organizations (CSOs) to design and implement effective GBV prevention initiatives.
Our Approach
Using a gender-transformative framework, WE-Talk facilitates workshops and interactive engagements that promote positive masculinity and support healthier ways of relating to self and others.
Through these interventions, participants will:
- Recognize and reflect on beliefs and assumptions about gender.
- Develop a deeper understanding of connection, empathy, emotional expression, and authenticity.
- Explore and embrace alternative models of masculinity that support respect and non-violence.
- Strengthen community awareness of how harmful norms contribute to GBV.
- Contribute to community-level change that supports gender equality.
Big Man Ting: Redefining Masculinity
Big Man Ting is a VPA initiative designed to reduce GBV in Jamaica by engaging boys and men in meaningful dialogue, reflection, and skill-building. The campaign supports males in exploring healthy, respectful, and emotionally grounded expressions of masculinity — strengthening relationships, wellbeing, and community safety.
Where We Work
- 1.In-School Groups (Secondary schools)
- 2.Out-of-School Youth and Community Clubs
- 3.Faith-Based Youth Ministries and Church Men’s Groups
- 4.Sports Teams and Athletic Programmes
- 5.Youth Influencers and Community Leaders
- 6.Civil Society and Community-Based Organisations
What Participants Learn
- Identify and unpack harmful gender norms
- Strengthen emotional expression and coping skills
- Explore respectful relationship dynamics
- Practice positive conflict resolution
- Build self-awareness, empathy, and confidence
- Imagine and embrace healthier, non-violent models of manhood